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Smithey Navigation & Homepage Relaunch

Posted: March 1, 2023

Topic: Launch

We would like to take a moment highlight the recent relaunch of Navigation and Homepage for Smithey Ironware.

We worked closed with the Smithey team to re-structure the menu system into a more intuitive discovery and shopping mechanism, and provide a set of versatile content blocks to merchandise the landing experience of the site.

Since the rollout, average time on Homepage has increased by 33%.